Q&A with Yolanda Valery, Head of Digital Engagement at Ocado Group

Yolanda Valery, Head of Digital Engagement at Ocado Group, comes with a portfolio of audience growth and engagement projects on mobile and social; digital transformation in newsrooms: content and workflows. She has a good eye for stories and a passion for telling them in a meaningful way.

Digital is a very busy ecosystem, so nail first what you are trying to achieve, who you are trying to engage with and what you want to convey.


MEDIA 7: What inspired you to build and pursue this career?
YOLANDA VALERY:
It is an interesting one, because I don’t think I saw myself doing this 10 or even two years ago. I come from a background of journalism, and I mean very stereotypical journalism: I have chased police cars, I have taken MPs to task, I have crossed many miles by land to cross into a lockdown country, and I better stop there or I never will! I’ve worked on every platform that you can think of, including the privilege to help 40 international teams across the world figure out their social media.
At a certain point in my career, I felt that I had done everything that I wanted, and was itching to explore what else I could do with what I knew. The challenge of jumping to an unknown is probably one of the biggest pulls that brought me where I am. “Transitioning”, while taking with me storytelling, content gathering use of platforms, it all sounded very tempted. And here I am, pursuing content marketing for a great business.


M7: What is Ocado Group’s digital communication strategy for generating leads and increasing user engagement?
YV:
Ocado Group is an interesting B2B company when it comes to marketing as the product it sells is very particular. You really wouldn’t expect anyone to invest in an end-to-end online grocery platform off the back of having seen a Facebook ad. As a marketer, you could say this is good news and bad news. On the one hand, I am not expected to generate any leads. On the other, it means my work implies nuances and sophistication that you may not need otherwise when you are in the business of straight-supporting your sales department.

The stage that we are at, my challenge is still very much help build the identity of the company outside of Retail, or the supermarket, with which the name “Ocado” is very much associated with. I believe this is best achieved via content that matches what the business wants to say (purpose) with what the audience will be prepared to engage with (value). We have developed what we call the “PAVE” (Purpose, Audience, Value, Execution) that we apply to every single piece at the ideation stage. This is key to make sure you make the best use of available resources, avoiding content for the sake of content, and addressing specific business needs with regards to strategic audiences.

I have counted the word “audience” three times (now four!) in this paragraph, and that is 100% a journalistic thing: they need to be at the center, if nothing else because in this noisy world that we are a part of you don’t stand a chance if you don’t offer them something that they think it’s worth their time, whether they are an investor, a partner or a job candidate.


Be prepared to move and adapt, and never be discouraged if something doesn’t work out the way you expected it.


M7: What are your preferred channels for marketing your products and services?
YV:
I think this is again dependent on the audience, but if you ask for my all-encompassing favorite I would have to say the corporate website. At the end of the day, it is your home, the go-to place for all of the different audiences, wherever it is they have encountered you first. We are talking, of course, of a properly SEO-optimized website, so if you count Search as a channel, I would say this is tied in the first place. In terms of social media, we have a portfolio around different audiences. We don’t have a presence on every channel, and we have more than one account in some of them.



Days are shorter on digital: the sun shines again soon enough, so don’t be afraid to experiment.

M7: What is your advice to aspiring marketers about digital engagement?
YV:
Don’t forget your basics. Digital is a very busy ecosystem, so nail first what you are trying to achieve, who you are trying to engage with and what you want to convey. Resist your colleague’s temptations to solve every problem by creating a social channel! Also believe and value your skills: just because anyone can have an Instagram it means they can create good content for it.

Identify good newsletters and read them avidly: this is also a rapidly changing landscape. Be prepared to move and adapt, and never be discouraged if something doesn’t work out the way you expected it. Days are shorter on digital: the sun shines again soon enough, so don’t be afraid to experiment.

ABOUT OCADO GROUP

Ocado Group is the world leading providing of end-to-end grocery shopping solutions, including software, robotics and automation systems. Based in the UK with 10 international partners, Ocado Group is changing the way the world shops across the globe with its unique Ocado Smart Platform.

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Ingenico partners with Cybersource to enable secured unified commerce solution

Ingenico | January 25, 2024

Ingenico, a global leader in payment acceptance and services, has announced a strategic partnership with Cybersource, Visa's agnostic global payment and fraud management platform. The partnership will create a global unified commerce solution for use in Asia Pacific first, followed by other regions. The partnership integrates the AXIUM application developed by Ingenico on the Cybersource open payment platform. This collaboration delivers an efficient, ready-to-use commerce solution to authorize in-store card transaction process across geographies, all on one platform. AXIUM, Ingenico's versatile payment acceptance solution, features advanced smart Point-of-Sale (POS) terminals powered by Android, along with a suite of business applications. It provides robust security, and comprehensive customer support. Its application, built on Cybersource's platform is portable across different AXIUM devices, making it easier to scale without going through lengthy certification processes for each new device. Cybersource is part of Visa Acceptance Solutions, which allows on-demand pre-integrated global scale services on an open acceptance platform. This connectivity hub provides acquirers, Independent Service Providers (ISVs), and merchants access to the building blocks they need to create seamless commerce experiences that can scale their businesses, keep their customers happy, and make them future-ready. The synergy between Ingenico and Cybersource aims to reduce costs and complexities of technical integrations, increase speed to market, and provide omni-channel capabilities that align with the evolving needs of both businesses and consumers in the in-store commerce space. Today, acquirers spend most of their resources maintaining an in-house platform that processes transaction authorization flow and POS device certification. The unified commerce solution eliminates the need for a separate platform which enables acquirers to focus on card clearance and settlement with real-time transaction visibility and data analytics. It also allows them to expand to new merchant segments by leveraging both partners' ecosystems and investing in capabilities that will drive growth in the future. For ISVs providing value-added services, the API-driven capability of this unified commerce platform provides them the ease of integrating payment solutions into their business applications quickly. They can also leverage a list of acquirers already integrated with the platform, extending scalability of their business across different geographies. 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Dan Parsons, Head of Cybersource, Asia Pacific, said: "As an open payments platform with global reach, we have created a new era of partnership and collaboration that will foster a whole new wave of innovation. Our strategic partnership with Ingenico will enable us to provide pre-integrated and innovative payment solutions to our clients and partners. This will empower businesses to deliver a unified commerce experience to meet evolving consumer expectations while enabling them to scale their business more efficiently." This strategic partnership will further extend to Ingenico's Tap-to-Phone technology with Cybersource integration, enabling new payment use cases. Together, we are looking to create the payment experiences of tomorrow, where clients and partners can enjoy frictionless experiences with the most innovative payment solutions. About Cybersource At Cybersource, we know payments. We helped kick start the eCommerce revolution in 1994 and haven't looked back since. 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Agilysys Provides On-Site Premier POS Service to Ensure Exceptional Fan Experiences at The Australian Open Tennis Tournament

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Agilysys, Inc., a leading global provider of hospitality software solutions and services, announced it is providing on-site premier support for the InfoGenesis point-of-sale (POS) system at Melbourne & Olympic Parks to ensure the 900,000-plus people expected to attend the 2024 Australian Open enjoy their food and beverage experiences. As host to a variety of popular sports and entertainment events throughout the year, and as one of the largest and most diverse multi-purpose sporting, entertainment, conference and community precincts in Australia, Melbourne & Olympic Parks holds claim to the Australian Open, the first of four Grand Slam level tennis tournaments held each season. With more than 900,000 people expected to attend the 2024 tournament, the venue requires a fast, robust and reliable POS system to smoothly manage the high volume of orders and transactions and to ensure an exceptional fan experience at every interaction. To prepare for delivering exceptional service to Australian Open fans, hundreds of InfoGenesis POS terminals are strategically placed in concession stands throughout the venue to shorten lines and wait times. With an increased focus on the convenience of mobile concession ordering and delivery and the security of contactless payments, Agilysys’ IG OnDemand solution has been made available so fans can use their mobile devices to place and receive orders wherever they are around the 40-hectare venue, and for the venue to accept and track cashless transactions. In addition, Agilysys POS experts and service teams are on-site throughout the two-week-long Australian Open to provide instant assistance and ensure optimal system efficiency and performance under heightened demand. "Augmenting support during times of intensified system demand, such as what occurs during high-attendance events, is just one way we demonstrate our Serious About Service commitment,” said Agilysys Vice President of Client Services for APAC Ajoy Meenakshisundaram. Meenakshisundaram added, “By delivering system implementation, performance optimization and signature service directly, rather than outsourcing to others, we gain deep insights into how our customers operate and their unique requirements, especially in times of peak demand. World-class venues like Melbourne & Olympic Parks count on innovative solutions such as InfoGenesis tailored to meet their unique fan experience requirements and delivered by a global trusted advisor focused on hospitality-driven businesses.” About Agilysys Agilysys exclusively delivers state-of-the-art software solutions and services that help organizations achieve High Return Hospitality™ by maximizing Return on Experience (ROE) through interactions that make ‘personal’ profitable. Customers around the world use Agilysys Property Management Systems (PMS), Point-of-Sale (POS) solutions and Inventory and Procurement (I&P) systems to consistently delight guests, retain staff and grow margins. Agilysys’ 100% hospitality customer base includes branded and independent hotels; multi-amenity resorts; casinos; property, hotel and resort management companies; cruise lines; corporate dining providers; higher education campus dining providers; food service management companies; hospitals; lifestyle communities; senior living facilities; stadiums; and theme parks. www.agilysys.com

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Ingenico partners with Cybersource to enable secured unified commerce solution

Ingenico | January 25, 2024

Ingenico, a global leader in payment acceptance and services, has announced a strategic partnership with Cybersource, Visa's agnostic global payment and fraud management platform. The partnership will create a global unified commerce solution for use in Asia Pacific first, followed by other regions. The partnership integrates the AXIUM application developed by Ingenico on the Cybersource open payment platform. This collaboration delivers an efficient, ready-to-use commerce solution to authorize in-store card transaction process across geographies, all on one platform. AXIUM, Ingenico's versatile payment acceptance solution, features advanced smart Point-of-Sale (POS) terminals powered by Android, along with a suite of business applications. It provides robust security, and comprehensive customer support. Its application, built on Cybersource's platform is portable across different AXIUM devices, making it easier to scale without going through lengthy certification processes for each new device. Cybersource is part of Visa Acceptance Solutions, which allows on-demand pre-integrated global scale services on an open acceptance platform. This connectivity hub provides acquirers, Independent Service Providers (ISVs), and merchants access to the building blocks they need to create seamless commerce experiences that can scale their businesses, keep their customers happy, and make them future-ready. The synergy between Ingenico and Cybersource aims to reduce costs and complexities of technical integrations, increase speed to market, and provide omni-channel capabilities that align with the evolving needs of both businesses and consumers in the in-store commerce space. Today, acquirers spend most of their resources maintaining an in-house platform that processes transaction authorization flow and POS device certification. The unified commerce solution eliminates the need for a separate platform which enables acquirers to focus on card clearance and settlement with real-time transaction visibility and data analytics. It also allows them to expand to new merchant segments by leveraging both partners' ecosystems and investing in capabilities that will drive growth in the future. For ISVs providing value-added services, the API-driven capability of this unified commerce platform provides them the ease of integrating payment solutions into their business applications quickly. They can also leverage a list of acquirers already integrated with the platform, extending scalability of their business across different geographies. 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Agilysys Provides On-Site Premier POS Service to Ensure Exceptional Fan Experiences at The Australian Open Tennis Tournament

Agilysys | January 23, 2024

Agilysys, Inc., a leading global provider of hospitality software solutions and services, announced it is providing on-site premier support for the InfoGenesis point-of-sale (POS) system at Melbourne & Olympic Parks to ensure the 900,000-plus people expected to attend the 2024 Australian Open enjoy their food and beverage experiences. As host to a variety of popular sports and entertainment events throughout the year, and as one of the largest and most diverse multi-purpose sporting, entertainment, conference and community precincts in Australia, Melbourne & Olympic Parks holds claim to the Australian Open, the first of four Grand Slam level tennis tournaments held each season. With more than 900,000 people expected to attend the 2024 tournament, the venue requires a fast, robust and reliable POS system to smoothly manage the high volume of orders and transactions and to ensure an exceptional fan experience at every interaction. To prepare for delivering exceptional service to Australian Open fans, hundreds of InfoGenesis POS terminals are strategically placed in concession stands throughout the venue to shorten lines and wait times. With an increased focus on the convenience of mobile concession ordering and delivery and the security of contactless payments, Agilysys’ IG OnDemand solution has been made available so fans can use their mobile devices to place and receive orders wherever they are around the 40-hectare venue, and for the venue to accept and track cashless transactions. In addition, Agilysys POS experts and service teams are on-site throughout the two-week-long Australian Open to provide instant assistance and ensure optimal system efficiency and performance under heightened demand. "Augmenting support during times of intensified system demand, such as what occurs during high-attendance events, is just one way we demonstrate our Serious About Service commitment,” said Agilysys Vice President of Client Services for APAC Ajoy Meenakshisundaram. Meenakshisundaram added, “By delivering system implementation, performance optimization and signature service directly, rather than outsourcing to others, we gain deep insights into how our customers operate and their unique requirements, especially in times of peak demand. World-class venues like Melbourne & Olympic Parks count on innovative solutions such as InfoGenesis tailored to meet their unique fan experience requirements and delivered by a global trusted advisor focused on hospitality-driven businesses.” About Agilysys Agilysys exclusively delivers state-of-the-art software solutions and services that help organizations achieve High Return Hospitality™ by maximizing Return on Experience (ROE) through interactions that make ‘personal’ profitable. Customers around the world use Agilysys Property Management Systems (PMS), Point-of-Sale (POS) solutions and Inventory and Procurement (I&P) systems to consistently delight guests, retain staff and grow margins. Agilysys’ 100% hospitality customer base includes branded and independent hotels; multi-amenity resorts; casinos; property, hotel and resort management companies; cruise lines; corporate dining providers; higher education campus dining providers; food service management companies; hospitals; lifestyle communities; senior living facilities; stadiums; and theme parks. www.agilysys.com

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Process Your Payments Confidently with Elo Pay

Elo Touch Solutions | January 09, 2024

Elo, a global leader in point-of-sale technology, is excited to unveil Elo Pay and the accompanying Elo Pay 7" Integrated Payment POS Terminal. Designed for merchants of all sizes, the new system delivers fast, secure, scalable payment services, allowing it to grow as your business expands. Elo Pay is a comprehensive payment service that supports merchants in accepting transactions with confidence. With features including end-to-end encryption, secure tokenization, robust Terminal Management Services (TMS), and Remote Key Injection (RKI), the Elo Pay platform is compatible with multiple payment providers to provide maximum security while processing payments. The Elo Pay system has been designed for all types of businesses. The solution provides merchants with four options to begin processing payments. First, Elo Pay Link enables merchants to utilize APIs to integrate their software with Elo's payment hardware. Elo Pay Link+ takes this further, providing a semi-integrated solution that supports acquisition between merchants and their chosen card networks such as Visa and Mastercard. Elo Pay TMS supports the management and monitoring of Elo payment devices, while Elo Pay RKI allows for the encryption keys to be securely injected into payment terminals remotely. Strengthening the Elo Pay system is the new Elo Pay 7" Integrated Payment POS Terminal. The fully integrated and compact, enterprise-grade terminal is complete with a 7-inch touch display, flexible Android 12 OS, and Qualcomm SD660 processor. Embracing Elo's modular approach, the terminal can be deployed in multiple ways, from a stand-alone payment terminal to the computer fully powering an entire point-of-sale system. The highly versatile terminal can be docked to an optional printer stand, placed remotely on a counter, or fully integrated into the Elo Z70 stand to form a complete system with the 7" screen facing the customer and a standard Elo monitor facing employees. The Elo Pay 7" can accept all forms of card payment, including physical cards, contactless mobile phone payments, and merchant gift cards, depending on the payment processor and acquiror selected by the merchant. The Elo Pay 7" integrated POS system has been designed to simplify the payment process, improve user experience, and maintain payment security. Merchants will be able to deploy and manage their entire network of Elo Pay devices, thanks to EloView. The award-winning EloView allows users to deploy content and provision Elo Android-based devices in seconds, creating a seamless experience that will transform operations. Further peace of mind comes from Elo EssentialEdge, which ensures businesses can continue to deliver the convenience and familiarity of Android interfaces through monthly security updates, and Elo Care, which provides advance unit replacement, accidental damage protection, and extended warranty. The Elo Pay 7" POS solution will be on display later this month when Elo heads to the National Retail Federation Expo 2024. The conference will see thousands of brands come together for three days of learning, collaboration, and discovery. Visitors will be able to find Elo at booth #5803. "We know how important it is for merchants to have fast, reliable payment solutions. That is why we have developed Elo Pay and the accompanying Elo Pay 7" POS solution," said Craig Witsoe, CEO at Elo. "When combined together, it can help to transform a business's entire payment process, delivering rapid and secure transactions every time. It is also fully scalable, allowing merchants to easily increase their units as their operations grow." Elo Pay Link is available today. Elo Pay Link+ and Elo Pay TMS are now in beta and available for integration. Elo Pay 7" is ready for integration starting today, with mass production scheduled to begin this spring. Elo Pay RKI will also be available this spring. About Elo As a leading global supplier of interactive solutions, #EloIsEverywhere. With over 30 million installations in more than 80 countries, Elo has established a significant global footprint. In fact, a new Elo touchscreen is installed somewhere in the world every 21 seconds. Built on a unified architecture, Elo's broad portfolio allows its customers to easily Choose, Configure and Connect & Control to create a unique experience. Choose from all-in-one systems, open-frame monitors and touchscreen monitors ranging from handheld to 65 inches. Configure with Elo's unique Elo Edge Connect® peripherals that allow use-specific solutions. Connect & Control with EloView®, a secure cloud-based platform for Android-powered devices. EloView enables secure deployment and management of a large network of interactive systems designed to reduce operating costs while increasing up-time and security.

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Spotlight

Ocado Group

Ocado Group is the world-leading provider of end-to-end grocery shopping solutions, including software, robotics and automation systems. Based in the UK with 10 international partners, Ocado Group is changing the way the world shops across the globe with its unique Ocado Smart Platform....

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