Q&A with Yolanda Valery, Head of Digital Engagement at Ocado Group

Yolanda Valery, Head of Digital Engagement at Ocado Group, comes with a portfolio of audience growth and engagement projects on mobile and social; digital transformation in newsrooms: content and workflows. She has a good eye for stories and a passion for telling them in a meaningful way.

Digital is a very busy ecosystem, so nail first what you are trying to achieve, who you are trying to engage with and what you want to convey.


MEDIA 7: What inspired you to build and pursue this career?
YOLANDA VALERY:
It is an interesting one, because I don’t think I saw myself doing this 10 or even two years ago. I come from a background of journalism, and I mean very stereotypical journalism: I have chased police cars, I have taken MPs to task, I have crossed many miles by land to cross into a lockdown country, and I better stop there or I never will! I’ve worked on every platform that you can think of, including the privilege to help 40 international teams across the world figure out their social media.
At a certain point in my career, I felt that I had done everything that I wanted, and was itching to explore what else I could do with what I knew. The challenge of jumping to an unknown is probably one of the biggest pulls that brought me where I am. “Transitioning”, while taking with me storytelling, content gathering use of platforms, it all sounded very tempted. And here I am, pursuing content marketing for a great business.


M7: What is Ocado Group’s digital communication strategy for generating leads and increasing user engagement?
YV:
Ocado Group is an interesting B2B company when it comes to marketing as the product it sells is very particular. You really wouldn’t expect anyone to invest in an end-to-end online grocery platform off the back of having seen a Facebook ad. As a marketer, you could say this is good news and bad news. On the one hand, I am not expected to generate any leads. On the other, it means my work implies nuances and sophistication that you may not need otherwise when you are in the business of straight-supporting your sales department.

The stage that we are at, my challenge is still very much help build the identity of the company outside of Retail, or the supermarket, with which the name “Ocado” is very much associated with. I believe this is best achieved via content that matches what the business wants to say (purpose) with what the audience will be prepared to engage with (value). We have developed what we call the “PAVE” (Purpose, Audience, Value, Execution) that we apply to every single piece at the ideation stage. This is key to make sure you make the best use of available resources, avoiding content for the sake of content, and addressing specific business needs with regards to strategic audiences.

I have counted the word “audience” three times (now four!) in this paragraph, and that is 100% a journalistic thing: they need to be at the center, if nothing else because in this noisy world that we are a part of you don’t stand a chance if you don’t offer them something that they think it’s worth their time, whether they are an investor, a partner or a job candidate.


Be prepared to move and adapt, and never be discouraged if something doesn’t work out the way you expected it.


M7: What are your preferred channels for marketing your products and services?
YV:
I think this is again dependent on the audience, but if you ask for my all-encompassing favorite I would have to say the corporate website. At the end of the day, it is your home, the go-to place for all of the different audiences, wherever it is they have encountered you first. We are talking, of course, of a properly SEO-optimized website, so if you count Search as a channel, I would say this is tied in the first place. In terms of social media, we have a portfolio around different audiences. We don’t have a presence on every channel, and we have more than one account in some of them.



Days are shorter on digital: the sun shines again soon enough, so don’t be afraid to experiment.

M7: What is your advice to aspiring marketers about digital engagement?
YV:
Don’t forget your basics. Digital is a very busy ecosystem, so nail first what you are trying to achieve, who you are trying to engage with and what you want to convey. Resist your colleague’s temptations to solve every problem by creating a social channel! Also believe and value your skills: just because anyone can have an Instagram it means they can create good content for it.

Identify good newsletters and read them avidly: this is also a rapidly changing landscape. Be prepared to move and adapt, and never be discouraged if something doesn’t work out the way you expected it. Days are shorter on digital: the sun shines again soon enough, so don’t be afraid to experiment.

ABOUT OCADO GROUP

Ocado Group is the world leading providing of end-to-end grocery shopping solutions, including software, robotics and automation systems. Based in the UK with 10 international partners, Ocado Group is changing the way the world shops across the globe with its unique Ocado Smart Platform.

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Onbe and TimeForge Serve Up Same-Day Digital Tip Payouts to Restaurant Workers

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Ingenico partners with Cybersource to enable secured unified commerce solution

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Restaurant operators will be able to calculate tips quickly and accurately at the end of every shift and pay workers immediately via reloadable digital cards. Just 16 percent of diners pay for their restaurant meals with cash, according to research from PYMNTS, with the remainder using digital and electronic payment methods ranging from credit cards to mobile wallets. As a result, restaurants often don’t have enough cash on hand to tip out staff at the end of a shift, and tip distribution creates additional work and complexity for busy managers. TimeForge’s software solution eliminates the hassle of calculating tip pools and reconciling credit card tips by making it simple to sync data between POS and payroll platforms, ensuring that restaurant employees receive accurate payouts. When integrated with Onbe’s payouts gateway, the solution allows restaurants to replace cash tips with more secure and convenient options that fit the way today’s workforce prefers to pay and get paid: digitally and instantly. “Payout choice is fundamental to Onbe’s offerings – empowering individuals with the secure, fast and convenient options they want while enabling businesses to easily manage those payouts, reducing risk and complexity,” said Bala Janakiraman, CEO of Onbe. “We’re proud to partner with TimeForge in helping evolve a traditionally cash-heavy process to deliver in-demand digital payout experiences, starting with the restaurant industry, making tip distribution fast and seamless.” With the fully managed solution, restaurants can not only automate many aspects of the tip distribution process, but they benefit from Onbe’s features such as built-in fraud prevention and escheatment services that make money management and bookkeeping even simpler. Workers have access to simple online and mobile account tools, allowing them to track, manage and move their money with ease. “In recent years, restaurants have embraced digital technology, with advances in food delivery and payment acceptance leading to transformative results, and the instant payment experience from TimeForge and Onbe is an extension of that push to modernize the industry” said Anthony Presley, CEO of TimeForge. “We are proud to work with Onbe to make the payout experience more convenient for both restaurants and their staff and we look forward to seeing our customers experience less turnover and faster hiring as a result.” In industries known for slim profit margins and high operating costs, such as in restaurants and the broader leisure and hospitality sectors, streamlining the tip distribution process is one more way to yield time and cost savings. Digital-first tip payout solutions are sure to join other innovations such as online ordering as an industry standard, equipping restaurants to operate more efficiently, deliver an improved experience for their employees and meet the future of the fast-evolving food-service industry. About TimeForge TimeForge is a leading labor management platform that provides software to help retail and restaurant businesses control labor costs and operate more efficiently. The platform includes employee scheduling, timekeeping, communication, hiring and onboarding, manager logbooks, labor analytics, and task management products that scale seamlessly. Today, thousands of businesses use TimeForge’s powerful, easy-to-use tools and integrations to delight employees and empower busy managers. To learn more, visit timeforge.com or follow us on LinkedIn. 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Ingenico | January 25, 2024

Ingenico, a global leader in payment acceptance and services, has announced a strategic partnership with Cybersource, Visa's agnostic global payment and fraud management platform. The partnership will create a global unified commerce solution for use in Asia Pacific first, followed by other regions. The partnership integrates the AXIUM application developed by Ingenico on the Cybersource open payment platform. This collaboration delivers an efficient, ready-to-use commerce solution to authorize in-store card transaction process across geographies, all on one platform. AXIUM, Ingenico's versatile payment acceptance solution, features advanced smart Point-of-Sale (POS) terminals powered by Android, along with a suite of business applications. It provides robust security, and comprehensive customer support. Its application, built on Cybersource's platform is portable across different AXIUM devices, making it easier to scale without going through lengthy certification processes for each new device. Cybersource is part of Visa Acceptance Solutions, which allows on-demand pre-integrated global scale services on an open acceptance platform. This connectivity hub provides acquirers, Independent Service Providers (ISVs), and merchants access to the building blocks they need to create seamless commerce experiences that can scale their businesses, keep their customers happy, and make them future-ready. The synergy between Ingenico and Cybersource aims to reduce costs and complexities of technical integrations, increase speed to market, and provide omni-channel capabilities that align with the evolving needs of both businesses and consumers in the in-store commerce space. 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For merchants, the platform provides a seamless solution across different markets without the need to rebuild different applications for each acquirer in every market. Merchants could also leverage Ingenico's managed solutions that have a strong regional presence and partnerships globally. Nigel Lee, Chief Customer Officer of Ingenico, said, "We are thrilled to partner with Visa to forge a path towards a more integrated and complete payment ecosystem. Combining the global reach of Visa and Ingenico and using the Ingenico Android technology stack, will accelerate innovation and reduce complexity. We believe together we can reduce time to market for customers and allow our clients and partners to realize the benefits of a truly unified omnichannel solution. This is a significant step in our vision to move commerce forward by harnessing the collective strengths of our combined technologies and networks." Dan Parsons, Head of Cybersource, Asia Pacific, said: "As an open payments platform with global reach, we have created a new era of partnership and collaboration that will foster a whole new wave of innovation. Our strategic partnership with Ingenico will enable us to provide pre-integrated and innovative payment solutions to our clients and partners. This will empower businesses to deliver a unified commerce experience to meet evolving consumer expectations while enabling them to scale their business more efficiently." This strategic partnership will further extend to Ingenico's Tap-to-Phone technology with Cybersource integration, enabling new payment use cases. Together, we are looking to create the payment experiences of tomorrow, where clients and partners can enjoy frictionless experiences with the most innovative payment solutions. About Cybersource At Cybersource, we know payments. We helped kick start the eCommerce revolution in 1994 and haven't looked back since. Through global reach, modern capabilities, and commerce insights, we create flexible, creative commerce solutions for everyday life - experiences that delight your customers and spur growth globally. All through the ease and simplicity of one digital platform to manage all your payment types, fraud strategies, and more. For more information, please visit cybersource.com. About Ingenico Ingenico is the global leader in payment acceptance and services. We support our customers, and their customers to do more with payments. Active in 37 countries, with over 3,500 employees we have been at the forefront of the commerce landscape for over four decades. With more than 40 million payment devices deployed worldwide, powered by over 2,500 apps, the company is servicing the needs of millions of consumers everyday. Through our advanced integrated solutions and network of partnerships, we simplify the world of payments and bring value add services to move commerce forward.

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MarginEdge Streamlines Brewery Operations with Arryved POS Integration

MarginEdge | February 27, 2024

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Ocado Group

Ocado Group is the world-leading provider of end-to-end grocery shopping solutions, including software, robotics and automation systems. Based in the UK with 10 international partners, Ocado Group is changing the way the world shops across the globe with its unique Ocado Smart Platform....

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